How to set up your store directory page

Your store directory page (visible at wallet.reloadcard.app/stores/your-slug) is the main way consumers discover and learn about your business on the Reload Network. The merchants who fill it out properly see roughly 3× more gift-card purchases than those who leave it half-empty. Here's how to make yours shine.

The store profile editor

The fastest way to set up and tune your store profile is the dedicated editor at:

merchant.reloadcard.app/settings/store-profile

The editor splits the screen: form on the left, live preview on the right (or behind a "Preview" button on mobile). Every edit auto-saves — there is no save button. You'll see a "Saved" indicator in the header after every change.

What you can edit

Presence type — Physical / Online / Hybrid (drives what consumers see)
Hours — Pick a template (9-5 weekday / 7 days / Closed) or set each day manually
Photos — Drag and drop gallery photos; star one to mark it as your hero (cover image). Free plan = up to 3 · Boost = 6 · Premium = 12 + video. See Plans.
About — Rich text editor (bold, italic, links, headings, lists)
Perfect for — Pick use-case tags. Free plan = up to 3 · Boost or Premium = 5.

Everything you do shows up in the preview within a second. Use the consumer-side preview at wallet.reloadcard.app/stores/<your-slug> to share with your team for review.

1. Choose your presence type

In your merchant dashboard at /settings/network, pick the Where customers find you option that fits:

Physical storefront only — brick-and-mortar with no online sales
Online only — no physical store; consumers visit your website to redeem
Both (hybrid) — you have a physical store AND an online presence

This drives what shows on your store page:

Physical-only stores see business hours and a map pin.
Online-only stores see a prominent Visit website CTA and no map.
Hybrid stores show both — hours, map, AND website link.

If you pick Online only or Both, the dashboard will require a website URL.

2. Set your business hours

For physical and hybrid merchants, set hours for each day of the week. Hours appear in two places:

On your full store page, as a 7-day table.
On the listing card in search results, as a colored Open now / Closed pill.

That pill is the single biggest signal a consumer needs at browse time, so don't skip this step. If you're closed on a particular day, mark it closed rather than leaving the times blank.

Time zones are inferred from your store address. Holidays and exceptions are not yet supported (coming in Phase 2).

3. Write your About section

Tell customers your story. Up to 2,000 characters, written in the rich-text editor inside /settings/store-profile — bold, italic, links, headings (H2/H3), bulleted and numbered lists, and blockquotes are all supported.

Good About sections cover:

What you sell (in plain language, not industry jargon).
Why you're different — what regulars rave about.
Where you came from — origin story, family history, year founded.
Who works there — the names and faces customers will recognize.

Avoid generic marketing copy. "We make great coffee" is invisible; "Our barista Cam roasts a fresh single-origin every Tuesday morning at 6 a.m." is memorable.

4. Add gallery photos

Photos display as a horizontal carousel with tap-to-zoom. Recommended aspect ratio is 4:3 or 16:9 — square works too but doesn't fill the frame as nicely. Cap depends on your plan: Free = 3 photos · Boost = 6 · Premium = 12 plus video upload. See Plans for the full tier comparison.

Best photos to include:

The front of your shop (signage visible).
The interior, ideally with a person in it.
A close-up of your hero product (the thing you're known for).
Behind-the-scenes — the kitchen, the workshop, the roaster.
A staff portrait.

Upload photos directly from the store profile editor — drag and drop into the Photos section, then star the one you want as your hero/cover image.

5. Pick "Perfect for" tags

Pick from our curated list. Free plan caps at 3 tags; Boost and Premium unlock all 5:

Date night · Birthday · Office gift · Anniversary · Wedding · Thank you · Coffee lover · Foodie · Wellness · Adventure · Family · Self-care · Pet lover · Sports · Travel · Home · Tech · Beauty · Reader · Eco

These do two things:

They help consumers discover you when they filter the store directory by occasion ("Birthday gifts near me", "Office gift ideas").
They pre-set the gift-card amount picker on your card with sensible defaults for that occasion (a "Coffee lover" tag suggests $20–$50; "Anniversary" suggests $100–$250).

Pick tags that genuinely fit. A specialty coffee shop tagging itself "Wedding" because weddings are big-ticket gifts will show up in wedding searches and disappoint shoppers — Google rewards relevance, and so do we.

Tagline

Your existing short description (set in your merchant profile) becomes the one-line tagline that appears on your gift-card product page in your Shopify storefront. Keep it under 80 characters. Examples:

"Brooklyn's smallest, slowest specialty coffee bar."
"Hand-bound notebooks and leather goods, made in Oakland since 2011."

If you leave description empty, the tagline simply doesn't render — your card still looks great.

Finding stores on the Reload Network — the consumer side of the directory you're filling out
Getting started — full merchant onboarding from sign-up to first card sold
Reload Network — how cross-store transfers work and how the directory drives discovery