Branding on the Free plan

Free is a real product, not a teaser. Every merchant on ReloadCard — paid or not — gets a full branding toolkit out of the box. The paid tiers (Boost $9/mo, Premium $49/mo) add advanced controls and visible elevation on consumer surfaces. They do not gate the basics.

Here's everything you can do on Free, at no cost.

Logo upload

Upload one logo in PNG, JPG, WebP, or SVG.

Square 1:1 aspect — the in-app cropper enforces this.
256 × 256 px minimum, 1024 × 1024 px maximum.
≤ 2 MB.
Renders on your /stores listing, your store detail page hero, your gift-card front, and your Apple/Google Wallet pass thumbnail.

Brand color

Pick any hex color. Drives:

The accent color on your store detail page.
The card front when you choose a solid theme.
The wallet pass strip color.

A live card preview updates as you edit.

Business name

The name we show consumers everywhere — store listing, detail page, gift card front, wallet pass, gift email. Editable on Free.

Four Standard card themes

Built-in templates unlocked on every tier:

Minimal — solid brand color, logo, clean type. The default and strongest in digital wallets.
Gradient — smooth transition between your primary and secondary brand colors.
Mono Light — light-background card with your logo wordmark.
Classic — flat color block with footer brand band.

Each renders identically across the digital card, wallet pass, and gift email.

`/stores` listing card

Your store appears in the public ReloadCard directory at wallet.reloadcard.app/stores/<your-slug> on every tier. Free shows your name, brand color stripe, listing photo, and category.

Open/Closed pill

The live "Open now" / "Closed" indicator on your store listing and detail page is driven by your hours and is shown on every tier.

What Free does NOT include

These features require Boost ($9/mo) or Premium ($49/mo):

5 extra premium card templates (Boost) — Pattern, Photo, Geometric, plus 2 additional designs.
2 Luxury templates (Premium) — metallic/foil-style designs reserved for top tier.
Brand mark editor (Boost) — fine-tune logo position, size, font choice. Multiple marks for cards vs receipts.
Design Studio (Boost) — patterns, custom backgrounds, safe-zone guides, print-ready export.
Hero banner (Premium) — full-width 16:5 image on your store detail page.
Featured rotation on /stores (Premium) — your store cycles through the top of the directory.

When you click a Boost or Premium feature in the branding page, you'll see a preview rendered with your actual logo + brand color, plus a single upgrade CTA. No locked walls, no dimmed tiles — Free is fully usable, and the paid extras are presented as additive.

Where to upgrade

merchant.reloadcard.app/settings/upgrade — Stripe-hosted checkout, cancel any time, prorated upgrades.

See also: Branding tier comparison for the full Free vs Boost vs Premium table.